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GEFFEN RECORDS OFFERS SIMPLE SIGN ON FOR MUSIC LOVERS

ooTao, a Leader in Open Identity Management, Partners with Record Label

June 12, 2007 (Berkeley/Los Angeles) – Geffen Records, has partnered with ooTao, a leader in Open Identity (Open ID) management, to make it easier for music lovers to log on and connect with all their favorite artists, such as Snoop Dogg, Mary J. Blige, the Cure, Nelly Furtado, Trevor Hall, and Ashlee Simpson. The new “Single Sign-On” launches June 18 and will be expanded to include other Geffen artists as well as new services for fans.

Lee Hammond, Director of New Media for Geffen Records, has been working with ooTao President Andy Dale for almost a year to make it easier and more secure for fans to log on with a single user identification, or i-name. Says Hammond, “We love the promise of OpenID to reduce registration barriers for newcomers to our properties as well as make it easier for current audiences to crossover to new artists’ content.”

Artists love the new feature, too, said ooTao’s Dale, because music lovers no longer have to sign off and sign in again every time they want to see what’s happening with an artist. Using the same i-name, says Dale, fans can sign into the Geffen site and read about and listen to the music for their favorite artists without leaving the site.

More is in the works, adds Dale. “After this initial phase goes live on June 18, we expect to continue working with Geffen to leverage these identity standards and bring music lovers truly innovative services that allow them to get closer to the music and the artists.

ooTao (ooTao.com) is an engineering development company specializing in distributed data sharing and identity management infrastructures. Its founding partners are leaders in developing standards for Open Identity management.

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